Privacy Policy

Deimhinneach Toraidhean Ltd is a controller of your personal data. We respect your data and your privacy is important to us, regardless of your purchase value, whether its a dog harness and lead set or a shampoo bar the following will apply.

This Privacy Policy explains what personal data we collect and how it is used. This notice also explains what rights you have over your personal data and how you can use those rights.

You have the right to object to some of the processing which Deimhinneach Toraidhean Ltd carries out. More information about your rights and how to exercise these is set out in the “Your rights” section of this notice.

1.      Summary of how we use your data and your rights

2.      Information we collect from you

3.      Information we receive from third parties

4.      How we use information and the legal basis

5.      Data sharing

6.      Cookies and similar technologies

7.      Data retention

8.      Your rights

9.      Contact details

10.    Deimhinneach Toraidhean Ltd is the data controller

Summary of how we use your data and your rights

We use your data to provide and improve our products and services, including for marketing, research, feedback and enquiries, and for safety and security purposes. 

We will use your data to comply with laws and regulations. We may use your data to prevent and detect crime.  

You have the right to object to some of the processing Deimhinneach Toraidhean Ltd carries out. More information about your rights and how to exercise these is set out in the “Your rights” section of this notice. 

When you give consent, you are able to withdraw that consent at any time, for instance by emailing You can also email to exercise any other data rights, such as obtaining a copy of your data, correcting, deleting or restricting how we use your data.  Please see “Your rights” for more information.

You can unsubscribe from marketing communications at any time.  To opt out of marketing, including profiling for direct marketing purposes, you can select “unsubscribe” in emails, or email

Our website uses cookies and similar technologies to improve functionality, recognise you and to customise your experience. You can reject and block cookies in your browser settings.  Please see our Cookie Policy for more information.


Information we collect from you

We collect information when you purchase something or use our services.  This includes using our website or corresponding with us. 

In particular:

  • We keep information you give us directly such as contact details (including name, email, address and telephone number), comments, frequency of visits, and marketing opinions

  • We record and analyse web visits and details of any store purchases and where you take advantage of our promotions

  • If there is an incident, we may need to log information about it

  • If you engage with us online via our website our cookies and similar technologies will capture your IP address, your location, and record how you use the site to help improve it and improve your user experience, where your browser settings or permission allows for this

  • If you post information online about us or provide feedback, we may keep a record

  • If you contact us directly we will record details and all related information such as emails, letters and phone calls

  • We use CCTV on site for the prevention and detection of crime and for safety and security reasons


Information we receive from third parties

We may receive your information from other people.  

How we use information and the legal basis

We are allowed to use your data only if we have a proper reason to do so such as:

  • To fulfil a contract we have with you;

  • When it is in our legitimate interest;

  • When you consent to it; or

  • To comply with the law


A legitimate interest is when we have a business or commercial reason to use your data. This involves us making an assessment of when we can rely on our legitimate interests. For more information on this assessment please contact  ​

We have set out below how and why we may use your personal information and the legal basis we rely on. This is also where we tell you what our legitimate interests are.

When you buy something from us, we use your information to fulfil our contract with you. We take information to communicate with you, take payment, and provide products and services.


To run our business and pursue our legitimate interests, we use your information. Our legitimate interests include keeping our records up to date, fulfilling our legal, compliance and contractual duties, working out which of our products and services may interest you, improving our website and services, developing new products and services, and telling you about them and conducting market research.

Further details of our legitimate interests:

To run and promote our business, we use your information:

  • To provide and improve our products and services and to respond to you if you contact us

  • To record communications, including incoming and outgoing calls and emails, for quality improvement purposes and establishing facts

  • When we monitor our website, social media platforms such as Instagram and responses to email marketing. If you post comments online or in other media we may capture this information, contact you, and use it to improve our products and services

  • To run promotions and track which offers seem of interest to you

  • To understand you better as a customer by analysing the information you provide to us or which we learn through your interactions with us

  • To send you emails tailored to your perceived preferences and your preference settings permit this. We record which emails seem to be of interest to you

  • To contact you where you provide us with market research feedback or pass this data to a third-party business partner of ours for panel market research analysis

  • To prevent, investigate and/or report fraud, misrepresentation and crime, including where we are required to do so by law we may:

  • Monitor record call communications and emails


To comply with law, assess and uphold legal or contractual rights and claims, and for monitoring, auditing and training on compliance matters:

  • We monitor, and record communications, including incoming and outgoing calls and emails

  • We may verify your identity


We may, if you give us consent

  • Send you electronic marketing, in relation to our products and services 

  • Use cookies or similar technologies on the website and in marketing emails, including analytic cookies.  For more details on our use of such technologies, see our Cookie Policy

  • Use data for other purposes where we explain that purpose when we ask for your consent


When you give consent, you are able to withdraw that consent at any time by contacting us, for instance by emailing  If you do so we can only continue to use your data if another legal basis applies, such as when we’re required to do something by law.


Nevertheless, you have an absolute right to opt-out of direct marketing at any time.  You can opt out of marketing by selecting “unsubscribe” in emails by emailing

When the law requires us to process your data we will do so.  This can include

  • Legal, compliance, regulatory and investigative purposes, including for government agencies and law enforcement

  • When you exercise your rights under data protection legislation, including when you ask to subscribe or unsubscribe from our marketing communication

Data sharing

For some activities Deimhinneach Toraidhean Ltd uses third party service providers.  When these service providers ask for customer data from you we may share information with them.

We use third party providers for the following services:

  • Payments

  • IT development, support, maintenance and hosting, including website hosting

  • CCTV system provision and maintenance


If our business is to be integrated with another business or sold, your details would be shared with our advisers and any prospective purchaser’s advisers.  Your information will be passed to the new owners and you would be notified.

Personal data may be shared with government authorities and/or law enforcement officials for the prevention or detection of crime, if required by law or if required for a legal or contractual claim.


​Cookies and similar technologies

​Our website, apps and marketing emails use cookies and similar technology. Full information is in our Cookie Policy. This includes information on how to adjust your browser settings to accept or reject cookies.


Data retention

We keep your data to enable us to fulfil our contract with you or to provide services, whilst you are an active user of our website, where required by law or to protect legal rights.

We always look to keep your data for the minimum time in line with data protection principles and our processes.  For example, we keep:

  • Records of payment information in line with current HMRC and audit requirements

If you unsubscribe from marketing communications we keep a record of this request indefinitely to ensure we do not send you direct marketing again. We may keep your data for longer if we cannot delete it for legal, regulatory or technical reasons.


Your rights

You have rights over your personal data.

You can:

  • ask for a copy of your information

  • ask for information to be corrected

  • ask for information to be erased or deleted

  • ask for us to limit or restrict processing

  • object to us processing your data, in particular where we use the data for direct marketing, including profiling for direct marketing purposes.  The right to            object does not apply if we must process the data to meet a contractual or legal requirement

  • ask us to send you a copy in a structured digital format or ask for us to send it to another party


Some rights, however, may be limited. We may be obliged by law or regulation to keep information.  We must respect other people’s privacy as well, which means we may need to redact or remove information where it includes personal data about someone else, even if it is connected to your data.  On occasion there may be a compelling legitimate interest to keep processing data.

If you want a copy of your data, to object to how we use your data, or ask us to delete it or restrict how we use it contact  to process a request from you, we may need to confirm your identity to ensure we’re accessing the right data.

You have a right to complain to an EU data protection authority.  This can be where you live, work or where the matter occurred. In the UK, the authority is the Information Commissioner’s Office (the “ICO”).


Contact details

To exercise any of your rights or to withdraw consent you can email:

To discuss or change your account details, including preference settings, you can contact

For any queries relating to data protection please contact  If we make any changes or updates to this policy we will communicate these.

Data controller

The controller for your information is Deimhinneach Toraidhean Ltd.